Visuals are a critical component of how businesses engage with clients, particularly in today's image driven social media landscape. The unique story of who you are and what you have to offer can (and should!) be effectively communicated in visuals that both entice and retain a loyal following. The opportunity to bring life to the intention of the daily practice and longterm vision of a business in a way that has such a strong impact is something I take on with great respect and joy.
Debbie Bartok and her daughter purchased a cafe in Asheville's River Arts District over a year ago and have worked tirelessly to build a new business that speaks to their personal commitment toward excellence. Coming from a family with deep roots in the Asheville restaurant industry, there was a long history of passion for providing quality products and service as a means of fostering community. With a recent rebrand as Ultra Coffee Bar and a new web site (by Blue Dozen Design) I was brought in to create the right aesthetic vision for their new public identity.
I aimed to provide them with a collection of visuals that fit the bright and airy feel of their newly renovated space while capturing the accessible appeal of their menu of mindfully sourced coffee and espresso, extensive selection of sandwiches and salads (with plenty of vegan and gluten free options), and delicious baked goods. Some of my favorite images appear below. If you're in the Asheville area, do stop by their space and show them some love.